5 Frequently Asked Questions in Social Media Marketing

Posted on Posted in Articles

We all know of the undeniable powers of social media—triggering worldwide cultural revolutions with the surge of viral videos, shared tweets, witty memes, and DIY blogs.

There’s an answer for literally everything on the World Wide Web.

Need help with real estate in Manhattan?

Want to travel on a budget to South America?

Considering salsa dancing in your 40s?

Wonder what makes the sky blue?

A quick Google search to your question will give you, not one, but millions of results to satisfy your unending curiosity.

Unsurprisingly, this is an excellent business tool for companies, big and small, as it gives them a unique opportunity to promote their product with creative digital marketing and powerful analytics.

The Science of Digital Marketing

The social media landscape thrives on successful networking platforms—each one serving a particular segment of the population.

LinkedIn caters to working professionals, CouchSurfing to globe trotters, Twitter to those who believe “brevity is the soul of wit”, and Facebook to… well, just about everyone.

While it’s certainly fun and exciting to be part of the social media revolution, many businesses struggle to take advantage of the limitless opportunities it can offer.

Here are 5 major questions you’re likely to ask when entering the digital world.

1. Which social media platform do I choose?

The wide range of social media platforms can be overwhelming at first, but with time you’ll understand the significance of each one. If you’re truly determined to put yourself out there, make the effort and promote your product on platforms that are relevant to your industry (for instance, there’s typically no point in having a Pinterest account if you’re selling software).

2. What if my social media handler is different for each platform?

This could very easily turn into a problem, seeing as consistent handlers add credibility and uniformity to your social media presence. It also helps to avoid fake users who could damage your reputation, and promotes your Twitter and Facebook presence as customers tag your company.

3. What am I supposed to share?

This is where analytics and business acumen comes into play as it helps you determine what your consumer base responds to best. It helps tremendously to research into trending patterns in your industry and identify key content that is most likely to get the most hits, and take it from there. Tip: #UseHashtags #HashtagsForTheWin

4. Is it okay to post every week?

This can be determined by the kind of business you own, the number of followers you have, your social media marketing objectives and the kind of content you intend to post.

Posting blogs and articles every few hours may not necessarily boost traffic within a month. At the same time, however, posting quality content regularly on relevant platforms and receiving feedback or shares is a healthy indication of growth.

5. How do I increase my followers?

Quite simple: don’t ask for attention—offer it freely. This means engaging with customers online, listening to feedback, giving them incentive to comment, like, share and leave a positive review.

The world of social media is constantly evolving. Stay ahead of the game by hiring an SEO agency that’ll keep you trending.

Spark Plug Media offers digital marketing services in Dallas, Denver, Chicago, Los Angeles and Miami.

Contact us today and let’s put you on the digital map!

14 thoughts on “5 Frequently Asked Questions in Social Media Marketing

  1. Does your site have a contact page? I’m having a tough time locating it but, I’d like to shoot
    you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  2. Greetings from Idaho! I’m bored at work so I decided
    to browse your blog on my iphone during lunch break.
    I really like the information you provide here and can’t wait to take
    a look when I get home. I’m shocked at how quick your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyhow, good site!

  3. Hey there! Someone in my Myspace group shared this site with us so I
    came to give it a look. I’m definitely loving the information. I’m bookmarking and will
    be tweeting this to my followers! Wonderful blog and
    amazing design and style.

  4. Good day I am so thrilled I found your website, I really
    found you by error, while I was looking on Aol for something else,
    Anyways I am here now and would just like to say cheers
    for a remarkable post and a all round interesting blog (I also love the theme/design), I don’t
    have time to go through it all at the minute but I have book-marked
    it and also added your RSS feeds, so when I have time I will
    be back to read much more, Please do keep up the awesome b.

Leave a Reply

Your email address will not be published. Required fields are marked *