We all know of the undeniable powers of social media—triggering worldwide cultural revolutions with the surge of viral videos, shared tweets, witty memes, and DIY blogs.
There’s an answer for literally everything on the World Wide Web.
Need help with real estate in Manhattan?
Want to travel on a budget to South America?
Considering salsa dancing in your 40s?
Wonder what makes the sky blue?
A quick Google search to your question will give you, not one, but millions of results to satisfy your unending curiosity.
Unsurprisingly, this is an excellent business tool for companies, big and small, as it gives them a unique opportunity to promote their product with creative digital marketing and powerful analytics.
The Science of Digital Marketing
While it’s certainly fun and exciting to be part of the social media revolution, many businesses struggle to take advantage of the limitless opportunities it can offer.
Here are 5 major questions you’re likely to ask when entering the digital world.
1. Which social media platform do I choose?
The wide range of social media platforms can be overwhelming at first, but with time you’ll understand the significance of each one. If you’re truly determined to put yourself out there, make the effort and promote your product on platforms that are relevant to your industry (for instance, there’s typically no point in having a Pinterest account if you’re selling software).
2. What if my social media handler is different for each platform?
This could very easily turn into a problem, seeing as consistent handlers add credibility and uniformity to your social media presence. It also helps to avoid fake users who could damage your reputation, and promotes your Twitter and Facebook presence as customers tag your company.
3. What am I supposed to share?
This is where analytics and business acumen comes into play as it helps you determine what your consumer base responds to best. It helps tremendously to research into trending patterns in your industry and identify key content that is most likely to get the most hits, and take it from there. Tip: #UseHashtags #HashtagsForTheWin
4. Is it okay to post every week?
This can be determined by the kind of business you own, the number of followers you have, your social media marketing objectives and the kind of content you intend to post.
Posting blogs and articles every few hours may not necessarily boost traffic within a month. At the same time, however, posting quality content regularly on relevant platforms and receiving feedback or shares is a healthy indication of growth.
5. How do I increase my followers?
Quite simple: don’t ask for attention—offer it freely. This means engaging with customers online, listening to feedback, giving them incentive to comment, like, share and leave a positive review.
The world of social media is constantly evolving. Stay ahead of the game by hiring an SEO agency that’ll keep you trending.
Spark Plug Media offers digital marketing services in Dallas, Denver, Chicago, Los Angeles and Miami.
Contact us today and let’s put you on the digital map!